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Every once in a while you find yourself in the right place, at the right time, and you find something special. Meet Tanuki, a secret coalition of denim masters. It is my honor to be the first to review Tanuki. With over 30 years of experience in every aspect of the denim making process. They were there when Japan first started making denim. They have been making denim ever since. They have been the experts behind some of the top Japanese denim brands, slowly perfecting the art of Kibata (Japan raw denim). Now they have formed a small group to combine all of their expertise to make Japanese denim like the world has never seen before. This small group of denim industry veterans keep their identity secret. The mills they use are a secret. Their secret fabrics are upgraded and refined versions of original, highly sought after japanese denim that has not been available for three decades. All they really want you to know is…

“Our names don’t matter. What matters is that we have brought back traditions… What matters is that we brought back fabrics no one has seen in over three decades. What matters is that we are taking the past and looking forward. What matters is that we are here to maintain an art(form)…” ~ Tanuki

Tanuki’s NS1 – Natural Indigo


I was lucky enough to talk with a member of this secret group and attempted peel back some of the mystery of Tanuki. I was let in on some of their secrets and this is what I can share with you.

The Group
The master that makes the fabrics and designs for Tanuki is one of the first individual denim makers in Japan. Tanuki does not have any main headquarters or offices. The people involved are spread throughout Japan, in different areas. It is more of a project than a brand in this way as all of the members are known as being involved with other companies. The reason they do not disclose their denim mill is because they are familiar with the pressures that mills get from the outside world to sell them their fabrics. They want to avoid the headache of constantly having to refuse other brands their special denim.
The Concept
The concept behind Tanuki is to bring back old Japanese fabrics that were most appreciated for their texture but are currently not available anywhere. Fabrics that feel different then denim from any other brands. The details are original and distinct but are clean and minimalistic. They design their jeans very carefully and deliberately simplistic. they insist on producing jeans with premium construction on a level that does not exist in Japanese denim industry today. They have consulted with european designers on crafting modern cuts not found in the traditional Japanese denim, and infused their modern expertise into their tradition fabrics and construction.
The Brand
They are not branding Tanuki with the image of American heritage, like old Levis. The two lines in their logo for example, represent the number two (in Japanese, “ni”), because Tanuki is created from two elements: the past/tradition and the future/change. The line at bottom is the wider base on which Tanuki is born: Heritage, Tradition and Craft. It is white because it is peaceful and established. The top line is the future and change. Smaller but equally important to balance the big line. The color is red to represent brightness and strength and meant to stand out, as Tanuki stands out from tradition. These are also the colors of the Japanese flag, which they honor deeply.
Upcoming Collaborations
  • Tanuki x Mamnick – A steel bracelet made in sheffield, will be finished in early fall.
  • Tanuki x Oni – Now fully designed but production timing depends on Oishi-san and factory availability on his side. I do not have permission to tell you exactly what it is but I am VERY exited for this collaboration.
  • Tanuki x Oak Street Bootmakers – Still in process of design with Oak Street. Tanuki is hoping to have it ready for the fall.
Tanuki Goes On The Record
“Working with Kibata (Japan raw denim) is very difficult. People treat like normal fabric but Kibata does not act like normal fabrics. Other Japanese brands have taken cuts from famous European brands, broken it apart and tried to copy the cuts using Kibata. This does not work because shrinkage does not work evenly with different sizes in Kibata. So denim results with strange fit issues like pockets do not work or rise that is too short, or lack of flexibility in areas where a person moves. Something that might work for a size 31, but it failed for other sizes. The main denim maker of Tanuki and other people in team are expert at making Kibata fabrics and also constructing clothes with it. What they make with Kibata follows a formula developed through time to avoid the problems that other makers have. We admit that we do not have expertise in European/western cuts and styles, so we are, for first time, reaching out to partner with European experts for cuts, fits and design. This combination makes the perfect denim clothes.” ~ Tanuki
If this sounds too good to be true, I can assure you, this is very real and VERY exciting. Here I have the honor of being the first to review Tanuki and their NS1 (Natural Indigo) model, available stateside only through Blue Owl Workshop.
The Jeans: NS1 (Natural Indigo)
Fabric: A 16.5oz, thick, low tension, unsanforized, loom state denim. It is made of 100% Texas cotton, one of the best cottons to use for a low tension weave. Rope-dyed with natural indigo from India made exclusively for Tanuki. Usually with natural indigo the yarns are dyed to the core. The rope dying process used here, ensures this natural indigo fabric will still have high contrast fades. Moderate to high amount of slub, nep and hair. The exact specifications of manufacturing process of the fabrics and the dye is not disclosed.
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Cut: Tanuki’s slim cut. It has a roomy top block with a mid rise and tapers generously from the thigh to hem.
shrink chart
One thing that I have never seen before with denim, when I hot soaked it the water did not turn blue or green. It turned BURGUNDY!! It looked like someone poured a whole bottle of red wine in the tub. Luckily it did not stain the beautiful white selvedge ID.
Before (left) and after (right) two hot soaks.
before and after front
  • White selvedge ID
  • Raised belt loops
  • Copper and yellow stitching
  • Cobalt blue stitching on the inseam
  • Blue gingham pocket bags
  • Bottom of back pockets reinforced with blue gingham fabric
  • Hidden rivets
  • Hidden selvedge ID on watch pocket
  • Red and white Tanuki logo embroidered on back pocket
  • Chainstiched hem, waistband and yoke
The head of Tanuki says, “Tanuki is like river of indigo, our source is indigo but like liquid we transform and go around obstacles, like stones.” The blue line on the inseam represents this concept of the river in the design of Tanuki products. 
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The Denim Hounds First Impressions: Wow! Even with all that has been said about how great this denim is, I was still impressed when I first held it in my hands. A very well balanced combination of slub, nep and hair. Not one element overpowering any other. A very thick, ridged and ruff hand. Impeccable sticking and construction. Just the right amount of details to make it interesting but not get in the way of this beautiful denim. If I had to compare it to any other denim, I would say it is almost like Oni’s Secret Denim fabric was crossed with Studio D’ Artisan’s 107 fabric, then dyed with natural indigo, although that comparison would just be a starting point for describing the denim. I am very excited to start wearing and breaking them in. I know it will get even better and more interesting as time passes.

Tanuki NS1 will be available at Blue Owl Workshop. I highly recommend you go pick up a pair!

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A very special thank you to Tanuki!! I will keep you posted on the progress. ~ The Denim Hound. 7-13-16


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